The McDonaldization of society : an investigation into the changing character of contemporary social life
著者
書誌事項
The McDonaldization of society : an investigation into the changing character of contemporary social life
Pine Forge Press, c1996
Rev. ed
- : hpb
- : pbk
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注記
Includes bibliographical references (p. [239]-243) and index
内容説明・目次
内容説明
The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination'. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization' has been an increasingly global phenomenon over the last three years.
目次
Preface to the Revised Edition
An Introduction to McDonaldization
McDonaldization and Its Precursors
From the Iron Cage to the Fast-Food Factory
Efficiency
Driving Through the Magic Kingdom Munching on Finger Food
Calculability
Big Macs and Little Chips
Predictability
It Never Rains on Those Little Houses on the Hillside
Control
Human and Nonhuman Robots
The Irrationality of Rationality
Traffic Jams on Those `Happy Trails'
The Iron Cage of McDonaldization?
Frontiers of McDonaldization
Birth, Death, and Beyond
A Practical Guide for Living in a McDonaldized Society
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