Text ( visual ) : unmediated The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. -- Rev. ed. -- : hpb ; : pbk. -- Thousand Oaks, Calif. : Pine Forge Press , c1996. -- xxi, 265 p. ; 24 cm. -- Includes bibliographical references (p. [239]-243) and index. -- ISBN 0803990766 ; 0803990774 ; (BA29036772) ; https://ci.nii.ac.jp/ncid/BA29036772 Author Heading(s): Ritzer, George. -- Classification(s): LCC : HM131 ; DC20 : 306/.0973. -- Subject Heading(s): LCSH : Social structure -- United States ; LCSH : United States -- Social conditions -- 1980- ; LCSH : Management -- Social aspects -- United States ; LCSH : Fast food restaurants -- Social aspects -- United States ; LCSH : Rationalization (Psychology)