Science communication in theory and practice

This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.

• Foreword. Acknowledgement. Introduction and Overview
• S.M. Stocklmayer, et al. Section 1: Towards a Theoretical Basis for Science Communication. 1. The Background to Effective Science Communication with the Public
• S.M. Stocklmayer. 2. Science Communication with the Public: A Cross-Cultural Event
• G. Aikenhead. 3. More than Story-Telling-Reflecting on Popular Science
• J. Turney. 4. Topical Perspective and the Rhetorical Grounds of Practical Reason in Arguments About Science
• L.J. Prelli. 5. Postmodern Science: The Decline or Liberation of Science? R. Eckersley. Section 2: The Experimental Approach to Science Communication. 6. Conversations in a Landscape of Science and Magic: Thinking about Science Communication
• D. Sless, R. Shrensky. 7. Communicating Science Through Interactive Science Centres: A Research Perspective
• L.J. Rennie. 8. Towards a Unified Model of Education and Entertainment in Science and Technology Centres
• J.R. Gilbert. 9. Reaching the Public - Communicating the Vision
• S.M. Stocklmayer. Section 3: Science Communication and the Media. 10. Science Journalism: the Inside Story
• P. Spinks. 11. Presenting a Radio Science Program: Engaging the Public Interest
• D. Cohen. 12. Science Communication via Television and the World Wide Web
• I. Allen. Section 4: Science Communication in Practice: Case Histories. 13. New Visions for Associations for the Advancement of Science: A Case Study
• P. Briggs. 14. Edinburgh InternationalScience Festival
• S. Gage. 15. The Questacon Story
• M.M. Gore. 16. The Anatomy of a Science Circus
• C. Bryant. 17. Learning by Building (Destroying and Tinkering, Too): A Powerful Science Communication Tool
• V. Altmann, et al. Epilogue: Reflections of an Eminent Scientist. 18. Learning Science Communication on the Job
• P. Doherty. Notes on Contributors.